Between March 28-31, Boao Forum for Asia (BFA), under the theme "Uncertain World: Unity and Cooperation to Meet Challenges, Openness and Inclusiveness to Promote Development”, congregated in Hainan,China as scheduled, and leaders of all walks of life from around the world gathered to proceed with "Boao Time" in 2023 together.”

M&G has been the official high quality stationery supplier for Boao Forum for over 10 years. Mr. Chen Huxiong, President of M&G Stationery, was invited to attend the opening ceremony of the annual meeting for discussions between Chinese and foreign entrepreneurs.

Taking advantage of a platform which allows China and the world to observe each other, M&G, as one of the outstanding Chinese manufacturing brand representatives, has been working and growing alongside Boao for over ten years.

Since its implementation of a new five-year strategy in 2021, M&G has used new development concepts to lead high-quality development and progressively implement the company's development strategy. It has actively played an important role in shaping a new development pattern of private enterprises, promoting Chinese-style modernization, and help to realize the healthy evolution of theprivate economy toward high-quality development. In 2022, M&G achieved a total revenue of 19.996 billion RMB, a year-on-year increase of 13%.

Write a greener future and  writing a sustainable business future.

The Chinese government's work report in 2023 proposes to achieve carbon peaking and carbon neutralization in a scientific and orderly manner.Sustainable  development strategy has become a major topic domestically and internationally, and is one of the key topics of Boao Forum for Asia (BFA), which has placed special emphasis on carbon neutrality this year.

M&G believes that sustainable development will help businesses realize benefits in the long run.

As the first listed company in China's stationery industry to publish an ESG report, M&G has formulated a sustainability strategy for 2022-2025 to take a lead in the industry's sustainable development and forge a sustainable business future through the four strategic pillars of sustainable products, combating climate change,sustainable supply chains, and empowering employees and communities.

"Write a greener future". Using sustainable products as its vehicle, M&G hopes to engage more young consumers to practice sustainability starting from the small things in life,and creating a better future together. The stationery sets customized by M&G for guests of Boao Forum for Asia also implement sustainability concepts of safety, low carbon emissions and environmental protection. Among them, the bodies of the first line of carbon-neutral neutral pens, launched by M&G in conjunction with Meituan's Lush Mountain Plan, are made from recycled plastic recovered from food containers, reducing the use of virgin plastic by about 2.3g. This series of pens have been carbon footprinted, offset by carbon accounting organizations, and have been awarded carbon neutral certificates.

Consumer-oriented,compassionate quality stationery

For over 30 years, M&G has adhered “investing deeply in a niche industry", revolutionizing the core technology of nib ink,polishing the production process, and constantly exploring and innovating to strive for perfection, becoming one of the world's largest stationery manufacturers in the process.

With consumers firmly in mind, M&G has been exploring and up grading its brand, products and channels in recent years to create“compassionate quality stationery".

M&G has a national industrial design center, China Light Industry Pen Engineering Technology Key Laboratory, China Pen Industrial Base,China Pen Center, etc. The testing laboratory has received CNAS certification, signifying international-level testing capabilities.

In 2022, M&G was once again selected as a national industrial design center, showing its excellent industrial design capability and leading the industry to progress toward high-quality development.

Over the years, M&G has insisted on independent R&D and design,and has always utilized user feedback as the driving force for change, investing more than RMB 100 million per year in technology R&D and product innovation. M&G now offers more than 1,000 patents, and its product designs have won four major international industrial design awards, demonstrating M&G's first-class design strength. For example, M&G's Magnetic Levitation Cushioning Neutral Pen, which it provided to the guests of this conference, is the first of its kind to incorporate a magnetic cushioning device atthe grip of the pen to relieve pressure on the writing surface and protect the nib of the pen. It was awarded the 2021 iF Design Awardof Germany for this innovative design.

In recent years, M&G has made continuous efforts in the professional office market, and has built a complete R&D, production, and marketing integration structure, as well as developed a number of billion-dollar products that have been recognized by the market. For example, the Anti-Pinch Mini 12 Stapler, which won the 2022 German Red Dot Award, has a pioneering anti-pinch structural design with a minimalist appearance and a non-rebounding slot, making it morereliable;

China's first click-action neutral pen, the M&G K-35, which continues to be a best seller after two decades, has become a national pen that has cumulatively sold over one billion units. In addition to guaranteed professional quality, M&G also meets customer one-stop purchasing needs and provides customized services based on the individual needs for many well-known companies including Tencent and Ali.

As a beloved national brand for more than 30 years, M&G has never stopped progressing the brand's global influence, and its products have been exported to more than 50 countries and regions, with partners all over the world.

In recent years, M&G has been actively exploring overseas markets and accelerating its international reach, investing in and acquiring many high-profile brands domestically and internationally, such as MARCO, Israeli designer brand Peleg Design, and Norwegian high-end professional spine-protecting schoolbag brand Beckmann.M&G's products have been sold in more than 50 countries and regions, with partners around the world. M&G's products can befound at Boao Forum for Asia, APEC, Global CEO Conference, China International Import Expo and other high-end conferences,demonstrating the vision of a "World Class M&G".

A Chinese brand shared around the world. M&G will continue to adhere to its consumer-oriented business model, compassionately makequality stationery, provide better products and services for China and the world, build a high-potential global brand, and tell its compelling story of Chinese stationery to the world!