Shanghai M&G Stationery Inc. is one of the world's largest integrated stationery manufacturers with robust and independent systems with regard to branding, product design and development, material procurement, product manufacturing, supply chain management, marketing network management, warehousing and logistics, and specific strengths in research, production, and marketing.
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Design and R&D advantage
M&G Stationery has established a "comprehensive process design system" that systematically responds to consumer value design, product design, product mold development, brand image design, adapting the developmental trends, theming, experience testing, and developing new products from the perspective of the big picture using consumer insight as its starting point.
The company has a strong technology center research laboratory that leads many technical research projects, including the "13th Five-Year Plan". M&G Industrial Park is also home to the China Pen Industry Base, China Pen Center, National Industrial Design Center, and Key Laboratory of Pen Engineering Technology of China Light Industry.
The company invests over 100 million RMB annually into product and technology design and development, and currently owns more than 1,200 patents. Our product designs have won four major international industrial design awards - the German iF Award, the Red Dot Award, the Japanese G-mark, and the American IDEA.
* Data from M&G 2023 Report
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Manufacturing Capability
M&G implements the manufacturing philosophy of "production based on sales, independent production and OEM outsourcing”. M&G independently owns raw material procurement, product production and sales systems, has established its own brand in the market, and enjoys advantages gained by independent operation of all aspects of the industrial chain, from stationery design, R&D, manufacturing to sales.
Based on years of experience in large-scale manufacturing, independent mold R&D capability, stable supply chain systems, calibrated quality control systems and the introduction of various information management systems, M&G boasts an exceptional level of large-scale manufacturing quality control.
In addition, M&G has mastered the core technologies of writing instrument manufacturing (nibs, inks and their matching technologies). It possesses independent mold development technologies, and has participated in the formulation of national and industrial standards for many products. The company's product design center has been recognized as a "national industrial design center".
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Channel Advantage
M&G Stationery enjoys a clear first-mover advantage and a leading edge in the stationery industry in terms of the breadth and depth of retail terminal network coverage. Currently, the company has 36 tier-one distributor partners, and about 1,200 tier-two and tier-three distributor partners across China, covering approximately 70,000 retail stationery shops with "M&G Stationery" logo across China.
Under the new retail ecosystem, M&G has fully developed directly-managed retail points such as the Jiu Mu Store in China, with 659 retail outlets including M&G Life and Jiu Mu Store, to meet consumer demand for creative products brought about by consumption, enabling people to better enjoy writing and recording their lives.
In addition, M&G has a distribution system and procurement network in Thailand, Vietnam, Malaysia and other countries. Its products are sold in more than 50 countries and regions, with partners all over the world, demonstrating a commitment to promoting its vision of "World- Class M&G".
* Data from M&G 2023 Report
