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Corporate Culture

Brand logo:

M&G is the morning sun, the rising sun, representing hope, vitality and courage. The “M”, in Chinese red, signifies M&G’s Chinese origins, constantly drawing from the spiritual elements of Chinese culture. The “G", an international black, represents M&G’s presence on the world stage, and its role in sharing Chinese culture with the world.

  • Mission：Make study and work more joyful and efficient
  • Vision：To build a world-class enterprise
  • Value：Consumer Orientation, Openness and Inclusiveness, Sincerity, Focus, Win-win



  • Consumer Orientation 

    Actively listening to consumer voices, recognizing their needs
    Designing products and providing effective services from the customer’s perspective, and treating feedback as an opportunity for growth
    Daring to challenge and question, breaking through traditional models and frameworks to create unexpected experiences
    Committed to creating value for customers

  • Openness and Inclusiveness 

    Recognizing the unique value of each person to stimulate individual creativity.
    Remaining curious, respectful and open to different opinions, willing to challenge authority.
    Advocating for experimentation, trial and error, recognizing the value of failure, and actively learning from each experience
    Believing in the value of diversity and encouraging unique solutions

  • Sincerity

    Actively listening to consumer voices, recognizing their needs
    Designing products and providing effective services from the customer’s perspective, and treating feedback as an opportunity for growth
    Daring to challenge and question, breaking through traditional models and frameworks to create unexpected experiences
    Committed to creating value for customers

  • Focus

    Promoting persistence, engaging in the difficult but correct behaviors, from starting from humble beginnings to limitlessly vast depths.
    Fill your heart and focus on the present moment.
    Comprehensive in all efforts, willing to give 100% effort until the very end.
    Clinging to the spirit of craftsmanship, constant refinement, continuous improvement

  • Win-win 

    Adhering to altruism, taking care for the needs of all involved parties, not just focusing on temporary gains and losses.
    Thinking differently, sharing proactively and fulfilling the needs of others
    Looking at problems from multiple angles, deconstructing conflicts to allow them to naturally disappear.
    Sharing benefits, sharing risks, sharing everything and sharing nothing