Using environmentally friendly recycled products, choosing low-carbon distribution methods, taking the initiative to strictly adhere towaste classification ...... With the national proposal of dual-carbongoals, eco-friendly and sustainable development has become a trending topic for all sectors of society. Environmental protection andlow-carbon emission living are also becoming increasingly prominent in the public sphere, especially within younger demographics.

As one of the world's largest stationery manufacturers and the first listed company in China's stationery industry to publish an ESG report, M&G has taken the responsibility of creating qualitystationery that aligns with public values. M&G has formulated asustainable development strategy for the period of 2022-2025 which will lead the industry's sustainable development and forge a future of sustainable business through the four strategic pillars of sustainable products, response to climate change, sustainable supply chain, and empowering of employees and communities.

Days ago, M&G held a new product launch event at its independent brand Jiumu Store in Shanghai Jing'an Joy City. Chen Zidan, ChiefSustainability Officer of M&G, Tian Jin, Project Director of the Lush Mountain Plan of Meituan , Yan Lu Hui, Founder and CEO of Carbon Stop, and Zou Hong, General Manager of Jiumu Store,attended the event and witnessed the launch of the first line of carbon stationery.

M&G's First Carbon Neutral Stationery Turns Takeaway Boxes into Treasures

How can takeaway boxes be transformed into treasure? Based on the commonpursuit of sustainable development, M&G has joined hands with Lush Mountain Plan to launch the first carbon-neutralstationery series using recycled plastics from recovered takeaway-boxes. This is a new initiative by M&G in the field of sustainable products which carries the industry towards a moresustainable future.

The Lush Mountain Plan collects lunch boxes from local recycling centers, then packs and transports them to a plasticsrecycling plant, where they are crushed, cleaned, melted and granulated into recycled plastic raw materials. This material is finally used by M&G to create carbon-neutral stationery. During this process, M&G actively uses energy-conserving and low-emission methods, including the use of fully in-factory photovoltaic power generation to reduce carbon emissions.

This series of products is carbon neutral throughout its life cycle, from raw material sourcing, production and processing, transportation anddistribution to use and disposal. Each carbon neutral pen is made of recycled plastic from recycled food containers, which reduces carbonemissions by about 2.3g. This series of products have had carbonfootprint accounting and carbon offsetting completed throughthird-party carbon emissions verification organization Carbon Stop,and have been awarded a carbon neutral certificate.

This first iteration of carbon-neutral stationery underwent technical research and experimentation before being launched on the market. The special traits of recycled plastic mean that its expansion coefficient and shrinkage rate are different from conventional materials. M&G technicians needed to readjust the product design,mold structure and production process as a result. Starting from the initial trial and pilot test until large-scale continuous production testing, development of M&G's carbon-neutral stationery series products required about 50 days, under going a total of about 20 mold structure adjustments, product performance and process verifications before being launched as a completed product with reduced carbon emissions that also satisfied M&G's long-standing practices of high product quality, safety and other assurances.

Write a greener future. We take action topractice sustainability.

      Currently,domestic stationery consumption is trending toward branding,creativity and personalization, and environmentally friendly stationery has become the new standard on the desks of younger generations. Supporting this trend, M&G stationery actively advocates for a fashionable, eco-friendly and sustainable lifestyle,and is tirelessly innovating to provide consumers with safe,sustainable, low-carbon and environmentally friendly products and experiences.

To enhance product safety, M&G was the first in the industry to introduce children's art products made from food-grade materials with reduced use of chemicals. Marco's "Three Good Pencils"series, for example, uses renewable poplar wood and environmentally friendly water-based paints for the barrels of the pencils.Meanwhile, in order to encourage more people to care for endangered animals and protect biodiversity, M&G launched the Museum of Endangered Animals and Oceans Series in 2022, which used discarded plant residues from sugarcane, wheat, and cedar wood to replacetraditional  pencil production materials, effectively reducing carbonemissions. .......

"M&G is getting huge numbers of young consumers. Consumers who livepassionately, are environmentally conscious, and have a very strong sense of sustainable living practices. 'Write a greener future’ - M&G insists on using sustainable products as a vehicle to encourage more young consumers to practice sustainable living, starting from the smaller things in life."Chen Zidan, Chief Sustainability Officer of M&G, said "weare glad to join hands with Meituan Lush Mountain Plan to collaborate on a meaningful project that takes advantage of our respective strengths to promote environmentally conscious habits, andto facilitate environmentally responsible practices around youngconsumers, starting with the pens they use. "

Zou Hong, General Manager of Jiumu Store, an independent subsidiary of M&G, presented the first iterations of M&G's new carbon-neutral stationery to the representatives of the store. “We hope to create a retail therapy healing space, not only providing stationery products with practical aesthetics, but also infusing emotional value," said Zou Hong. As a foothold of M&G's brand upscaling, Jiu Mu Store will provide more emotionally evocative products and activities to fulfill consumers' desire forsmall and medium-sized bursts of joy in life, as well as pay attention to the environment alongside consumers. Jiu Mu Store hopes to continue to grow together with the majority of environmentally conscious young consumers who love to live life to the fullest.

For the upcoming school season, M&G will create environmentally themed displays in more than 8,000 stores nationwide, and carry out avariety of ways to engage in eco-friendly marketing in the Jiu Mu Store. In the future, it hopes to reach and influence millions of young consumers with low-carbon environmental responsibility through behavioral changes such as promoting eco-friendly consumption habits including bringing reusable shopping bags, low-waste store operation, and eco-friendly scrap booking online, so as to forging a greener future together.

Leading the sustainable development of the industry and making compassionate quality stationery

As a popular Chinese stationery brand, M&G has insisted on compassionately creating quality stationery for over 30 years, and has been actively practicing corporate social responsibility since its establishment. From establishing itself as the first publiclylisted company in the industry to publishing an ESG report to launching the first carbon-neutral line of stationery, M&G has continuously demonstrated its full social commitment and branding pattern as a major national brand, taking the lead in the industryfor sustainable development.

Through continuous investments and efforts in design and R&D, energy conservation, emission reduction, and social welfare, M&G continues to put the concept of sustainable development intopractice. M&G invests more than 100 million yuan annually intechnology R&D and product innovation, and has developed a series of programs addressing climate change, including generating anaverage annual 8.75 million kilowatt-hours of photovoltaic power,along with using 1,300 tons of recycled plastics. ...... In addition,M&G incorporates the philosophy of sustainable development into its supply chain management, and continues to empower its employees to generously give back to the community.

In 2022, M&G joined the "Global Sustainable Consumption Initiative" at the 2nd China International Consumer Goods Fair.As the only representative of the domestic stationery industry, M&G was selected as the APEC "Sustainable China Industry Development Initiative" 2022 Industry Exemplar and received the "2022 China CSR Ranking" Environmental and Ecological Contribution Award. M&G's outstanding achievements in sustainable development have helped it garner domestic and international acclaim and recognition.

M&G insists on producing compassionate quality stationery by investing deeply in a niche industry. M&G will not forget its original vision, will fulfill its corporate social responsibility, will continue to create a sustainable business future, will lead theindustry in sustainable development, will show the world the responsibility and commitment of Chinese brands, and will continue to develop as a world-class enterprise!