CCTV Shanghai, May 11 (Reporter Tang Qiyun) "Chinese Brands, Shared with the World" was the theme of the second China Brand Day yesterday (the 10th) as the Shanghai Exhibition Center kicked off.Activities included consumer goods experience areas set up by 13 independent brands and nearly 200 independent brand enterprises displaying their products, increasing the emotional impact of independent brands, and promoting a stronger domestic market.

M&G Stationery, together with Wang Peiyu, a famous Peking Opera actress,launched a series of Shengshi New Face national products to delivertraditional Chinese culture to the world. (CCTV reporter Tang Qiyun photo)

 It is understood that since the first China Brand Day was successfully held last year, China’s cream of the crop competed debuted to promote China's own brand awareness and enter the hearts of morepeople. The reporter noted that during this year's China BrandDay“teaching and sporting goods industry” exhibition area, M&G was the only stationery boutique present with 20 of its most representative products debuting at the exhibition. Focusing on "enhancing the writing experience, advocating for environmental protection, advancing autistic rights, promoting Chinese culture"and other design concepts, the show combined exhibition and interactive experience, good quality, good insights and good ideas to tell the story of Chinese stationery to the world.

The on-site demonstration of the writing instrument simulates the pre-factory inspection of testing the writing length and line quality of the refill. (Photo by Tang Qiyun, CCTV)

Shanghai M&G Stationery Co., Ltd. senior brand manager Zheng Tianhui,using "good insight" as an example, described to the reporter: "We found that many groups of young students have call uses on their middle fingers.  We launched a series of comfortable grip pens to address writing fatigue. All of our product development is centered around the same principle - consumer painpoints." We found that the "pleasant writing cushion"neutral pen was innovative for its revolutionary addition of a front cushion spring structure, effectively reduced writing fatigue,improved writing comfort, and helped it win the 2019 German iFproduct award.

      A front cushion spring structure is added to a pen to effectively reduce writing fatigue. (Photo by CCTV reporter Tang Qiyun)

"A good writing instrument, is not just an object, it should also induce feeling, and even tell a story by itself." In Zheng Tianhui'sview, in addition to an excellent manufacturing process and comfortable writing experience, the high-quality development of national brands can not be separated from the product's compassion and commitment: "This time we’ve brought food waste pens made of coconut shells, mushroom stalks, chicken bones, and specially treated plastic synthesized to make an environmentally friendly pen,which will degrade many times faster than ordinary plastic,exemplifying M&G's environmentally friendly attitude."Positively, from a market sales perspective, it seems that today'sunder 30 and under 20 consumer groups respect eco-friendly solutions and are very willing to pay for such a concept.

Biodegradable pen shafts made from food scraps, promoting environmental protection and care for the earth. (Photo by Tang Qiyun, CCTV)

After 30 years of continuous self-improvement, M&G has become one of the world's largest stationery manufacturers and Asia's largestneutral pen manufacturer with an annual output of more than 4 billion pens. Explorations and innovations made while striving for excellence include the first push-action neutral pen with independent intellectual property rights, revolutionizing the core technology ofnib ink, and polishing the production process. Zheng Tianhui said that M&G’s pride in its product quality does not pale in comparison to any imported products. The next stage will further focus on consumer awareness and brand power to enhance and share better Chinese products and services with the world, and continue to meet the needs of the people whilst they strive for a better life.

Editor:Han Xiaoyu